Dave Winer thinks that podcast RSS feeds should be ghettoised.
Here’s the problem. If you put a link to the RSS feed alongside the links to iTunes and Stitcher and whatever else, you’re going to get a bunch of emails from users about how your site is broken. I know, because I’ve gotten those emails.
And here’s his answer:
Create a simple page that says “This is a link to our RSS feed. It’s used by developers and hobbyists to build their own listeners and it helps support innovation on the internet.”
This is a terrible solution, for a number of reasons.
Firstly, the suggested statement is flat-out not true. Speaking for myself, I don’t use iTunes or Stitcher. I use gPodder. If I find an interesting podcast I need an RSS feed to follow it — if you don’t give me a feed I’m not going to follow your content. It really is as simple as that.
This leads to the second problem, which is that Winer is assuming that proprietary feeds are the norm and should therefore be given preferential treatment to open standards. I’m not going to dispute the first part of this assumption but to present RSS as some curiosity that is only of interest to hobbyists is to consign it to history. If you want RSS to remain a viable standard, the RSS feed needs to be given at least the same precedence as the proprietary feeds.
As to the problem that Winer is trying to solve. How many people, really, are incapable of clicking on the correct link? A quick search across the corporate podcasts that I listen to reveals that neither the BBC nor The Guardian feel the need to make some special “your’re stupid” statement about RSS. In fact, The Guardian even manages to force a few extra clicks out of you regardless of what feed you choose.
Of course, the best approach is that taken by the Duffercast1. A single subscribe link takes you to all the feeds with no special statements about any of them, because some audiocasts have listeners who are capable of using the internet.
- Disclaimer: Yes, I am a duffer