Alcohol was banned at Brazilian football matches in 2003 in an attempt to tackle violence between rival football fans. But with the country hosting the 2014 World Cup, Fifa is demanding that this ban be lifted.

Initially, I was a little confused as to why Fifa would be so worried about football fans’ right to get bladdered. Then I read this:

Brewer Budweiser is a big Fifa sponsor.

That clears up my question, and it also suggests a solution. Why can’t Fifa and Brazil agree to maintain the ban on beer, but allow the sale of Budweiser and other soft drinks?